Advanced Introduction to Advertising

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Author :
Publisher : Edward Elgar Publishing
ISBN 13 : 1802200894
Total Pages : 192 pages
Book Rating : 4.8/5 (22 download)

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Book Synopsis Advanced Introduction to Advertising by : De Pelsmacker, Patrick

Download or read book Advanced Introduction to Advertising written by De Pelsmacker, Patrick and published by Edward Elgar Publishing. This book was released on 2022-01-21 with total page 192 pages. Available in PDF, EPUB and Kindle. Book excerpt: This Advanced Introduction provides a concise yet thorough guide to understanding and planning advertising, while answering the key questions at the forefront of this modern topic: what is advertising? What is its role in businesses and organizations? And what are the implications of the offline–online shift?

Advanced Introduction to Advertising

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Author :
Publisher : Edward Elgar Publishing
ISBN 13 : 9781802200881
Total Pages : 192 pages
Book Rating : 4.2/5 (88 download)

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Book Synopsis Advanced Introduction to Advertising by : Patrick De Pelsmacker

Download or read book Advanced Introduction to Advertising written by Patrick De Pelsmacker and published by Edward Elgar Publishing. This book was released on 2021-12-28 with total page 192 pages. Available in PDF, EPUB and Kindle. Book excerpt: This Advanced Introduction provides a concise yet thorough guide to understanding and planning advertising, while answering the key questions at the forefront of this modern topic: what is advertising? What is its role in businesses and organisations? And what are the implications of the offline-online shift?

Advanced Introduction to Marketing Strategy

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Author :
Publisher : Edward Elgar Publishing
ISBN 13 : 1800377894
Total Pages : 144 pages
Book Rating : 4.8/5 (37 download)

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Book Synopsis Advanced Introduction to Marketing Strategy by : Day, George

Download or read book Advanced Introduction to Marketing Strategy written by Day, George and published by Edward Elgar Publishing. This book was released on 2022-06-07 with total page 144 pages. Available in PDF, EPUB and Kindle. Book excerpt: This visionary book presents a systematic, next-generation approach to marketing strategy, demonstrating how success is gained and sustained via continuous innovation to create new value for customers. George S. Day develops the outside-in approach to formulating strategy, while providing compelling insights into key market stakeholders to illustrate how to sustain customer value leadership in the face of mounting market turbulence.

Advanced Introduction to Digital Marketing

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Author :
Publisher : Edward Elgar Publishing
ISBN 13 : 1803921064
Total Pages : 185 pages
Book Rating : 4.8/5 (392 download)

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Book Synopsis Advanced Introduction to Digital Marketing by : Dholakia, Utpal

Download or read book Advanced Introduction to Digital Marketing written by Dholakia, Utpal and published by Edward Elgar Publishing. This book was released on 2022-10-13 with total page 185 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Advanced Introduction to Digital Marketing identifies the core concepts of research on digital marketing and provides theoretical frameworks and empirical findings. Topics such as digital product evolution, marketing strategy, and research on place, price, and promotion are thoroughly reviewed alongside controversial areas such as the harmful effects of technology on consumers. It also suggests research opportunities for those wishing to explore a particular area in greater depth.

Advanced Introduction to Business Ethics

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Author :
Publisher : Edward Elgar Publishing
ISBN 13 : 1800378564
Total Pages : 160 pages
Book Rating : 4.8/5 (37 download)

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Book Synopsis Advanced Introduction to Business Ethics by : Hooker, John

Download or read book Advanced Introduction to Business Ethics written by Hooker, John and published by Edward Elgar Publishing. This book was released on 2021-08-27 with total page 160 pages. Available in PDF, EPUB and Kindle. Book excerpt: This concise and engaging Advanced Introduction provides the conceptual tools necessary to make ethical decisions in today’s business world. John Hooker provides an objective and closely-reasoned analysis of ethical issues based on a unified conceptual framework that distils the best of ethical thought into three clearly articulated principles: the generalization, utilitarian, and autonomy principles.

Advanced Introduction to Entrepreneurship

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Publisher : Edward Elgar Publishing
ISBN 13 : 1782546162
Total Pages : 296 pages
Book Rating : 4.7/5 (254 download)

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Book Synopsis Advanced Introduction to Entrepreneurship by : Robert D Hisrich

Download or read book Advanced Introduction to Entrepreneurship written by Robert D Hisrich and published by Edward Elgar Publishing. This book was released on 2014-09-26 with total page 296 pages. Available in PDF, EPUB and Kindle. Book excerpt: øElgar Advanced Introductions are stimulating and thoughtful introductions to major fields in the social sciences, business and law, expertly written by some of the world�s leading scholars. Designed to be accessible yet rigorous, they offer concise an

Advanced Introduction to Platform Economics

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Publisher : Edward Elgar Publishing
ISBN 13 : 1789900611
Total Pages : 176 pages
Book Rating : 4.7/5 (99 download)

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Book Synopsis Advanced Introduction to Platform Economics by : Robin Mansell

Download or read book Advanced Introduction to Platform Economics written by Robin Mansell and published by Edward Elgar Publishing. This book was released on 2020-08-28 with total page 176 pages. Available in PDF, EPUB and Kindle. Book excerpt: Artificial intelligence-enabled digital platforms collect and process data from and about users. These companies are largely self-regulating in Western countries. How do economic theories explain the rise of a very few dominant platforms? Mansell and Steinmueller compare and contrast neoclassical, institutional and critical political economy explanations. They show how these perspectives can lead to contrasting claims about platform benefits and harms. Uneven power relationships between platform operators and their users are treated differently in these economic traditions. Sometimes leading to advocacy for regulation or for public provision of digital services. Sometimes indicating restraint and precaution. The authors challenge the reader to think beyond the inevitability of platform dominance to create new visions of how platforms might operate in the future.

Advanced Introduction to the Experience Economy

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Publisher : Edward Elgar Publishing
ISBN 13 : 1839103841
Total Pages : 176 pages
Book Rating : 4.8/5 (91 download)

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Book Synopsis Advanced Introduction to the Experience Economy by : Sundbo, Jon

Download or read book Advanced Introduction to the Experience Economy written by Sundbo, Jon and published by Edward Elgar Publishing. This book was released on 2021-07-31 with total page 176 pages. Available in PDF, EPUB and Kindle. Book excerpt: Offering an extensive and coherent presentation of theory on the experience economy, this stimulating Advanced Introduction discusses what experiencing is and why people are seeking experiences. Jon Sundbo defines the experience concept in contrast to similar concepts such as culture and creative economies, and presents measurements of the value of the experience economy.

Advanced Introduction to Pricing Strategy and Analytics

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Publisher : Edward Elgar Publishing
ISBN 13 : 1788110080
Total Pages : 321 pages
Book Rating : 4.7/5 (811 download)

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Book Synopsis Advanced Introduction to Pricing Strategy and Analytics by : Vithala R. Rao

Download or read book Advanced Introduction to Pricing Strategy and Analytics written by Vithala R. Rao and published by Edward Elgar Publishing. This book was released on 2023-01-20 with total page 321 pages. Available in PDF, EPUB and Kindle. Book excerpt: This Advanced Introduction explores strategies of pricing products (goods and services) that can be employed by a firm. The analytical techniques and data necessary for implementing the pricing strategies are described in an easy-to-understand manner, along with examples. Pricing strategies covered include cost-plus, reference value pricing, product line pricing, pricing product bundles, pricing over time, pricing under competition, and subscription pricing.

Advanced Introduction to Freedom of Expression

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Publisher : Edward Elgar Publishing
ISBN 13 : 1786437163
Total Pages : 144 pages
Book Rating : 4.7/5 (643 download)

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Book Synopsis Advanced Introduction to Freedom of Expression by : Mark Tushnet

Download or read book Advanced Introduction to Freedom of Expression written by Mark Tushnet and published by Edward Elgar Publishing. This book was released on 2018-09-28 with total page 144 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Advanced Introduction to Freedom of Expression provides an overview of major issues in the doctrinal structure of a law of freedom of expression, relevant to discussions of freedom of expression under many national constitutions. Assuming familiarity with basic theories of free expression, this book addresses the implications of reasonable disagreement between legislatures and courts about whether a specific measure violates freedom of expression, the implications of the fundamental proposition that speech can cause harm, the distinction between the coverage of freedom of expression and the protections it affords, and the appropriate doctrinal forms when speech is said to conflict with other rights such as equality, or merely other social interests. The book will be of interest to anyone, including students, teachers, researchers and policymakers wanting to learn more about the freedom of expression and the law.

Advanced Introduction to Marxism and Human Geography

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Author :
Publisher : Edward Elgar Publishing
ISBN 13 : 1789909473
Total Pages : 168 pages
Book Rating : 4.7/5 (99 download)

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Book Synopsis Advanced Introduction to Marxism and Human Geography by : Cox, Kevin R.

Download or read book Advanced Introduction to Marxism and Human Geography written by Cox, Kevin R. and published by Edward Elgar Publishing. This book was released on 2021-07-31 with total page 168 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Advanced Introduction to Marxism and Human Geography explores the fundamental aspects of Marx’s conceptualization of capital and of capitalist development, including value theory, the class relation, accumulation and the development of the capitalist division of labor. Kevin Cox goes beyond simplistic analysis to further engage with key concepts, and how their relationships with one another can illuminate the human geography of the world.

Advanced Introduction to Youth Studies

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Author :
Publisher : Edward Elgar Publishing
ISBN 13 : 1839107162
Total Pages : 159 pages
Book Rating : 4.8/5 (91 download)

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Book Synopsis Advanced Introduction to Youth Studies by : Williamson, Howard

Download or read book Advanced Introduction to Youth Studies written by Williamson, Howard and published by Edward Elgar Publishing. This book was released on 2022-10-07 with total page 159 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Advanced Introduction to Youth Studies analyses the historical development of the sociology of youth in the context of changing population demographics. Howard Williamson and James Côté explore competing paradigms underlying current understanding of youth with reference to key philosophical, theoretical and methodological debates. Young people’s transitions to adulthood and youth cultural behaviour are then explored. The authors conclude with a consideration of youth policies and how, in the future, these may be better informed by sociological research.

Advanced Introduction to Corporate Venturing

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Author :
Publisher : Edward Elgar Publishing
ISBN 13 : 1782546499
Total Pages : 168 pages
Book Rating : 4.7/5 (254 download)

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Book Synopsis Advanced Introduction to Corporate Venturing by : Robert D. Hisrich

Download or read book Advanced Introduction to Corporate Venturing written by Robert D. Hisrich and published by Edward Elgar Publishing. This book was released on 2016-07-27 with total page 168 pages. Available in PDF, EPUB and Kindle. Book excerpt: Elgar Advanced Introductions are stimulating and thoughtful introductions to major fields in the social sciences and law, expertly written by the world’s leading scholars. Designed to be accessible yet rigorous, they offer concise and lucid surveys of the substantive and policy issues associated with discrete subject areas.

Advanced Introduction to Tourism Destination Management

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Publisher : Edward Elgar Publishing
ISBN 13 : 1839103906
Total Pages : 192 pages
Book Rating : 4.8/5 (91 download)

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Book Synopsis Advanced Introduction to Tourism Destination Management by : Chris Ryan

Download or read book Advanced Introduction to Tourism Destination Management written by Chris Ryan and published by Edward Elgar Publishing. This book was released on 2020-06-26 with total page 192 pages. Available in PDF, EPUB and Kindle. Book excerpt: Written by Chris Ryan, this Advanced Introduction seeks to integrate macro and micro components of tourism destination planning into a discussion of impacts, destination development, and national, regional and site planning. Exploring the characteristics of tourism destinations, the political framework of tourism and region specific management, this accessible book offers an insightful introduction to the field. Key topics include the impacts of tourism, the evolution of the tourist destination and analysis of marketing as a management tool.

Advanced Introduction to Cities

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Publisher : Edward Elgar Publishing
ISBN 13 : 1839100133
Total Pages : 160 pages
Book Rating : 4.8/5 (91 download)

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Book Synopsis Advanced Introduction to Cities by : Peter J. Taylor

Download or read book Advanced Introduction to Cities written by Peter J. Taylor and published by Edward Elgar Publishing. This book was released on 2021-02-26 with total page 160 pages. Available in PDF, EPUB and Kindle. Book excerpt: This insightful Advanced Introduction explores the key attributes of cities, identifying their five basic characteristics; innate complexity, the agglomeration of activities, inter-city connectivities, the projection of power, and relations to states. Peter J. Taylor gives a broad and engaging overview of how these characteristics work and relate to each other, supplemented by ten short city insights which offer readers specific examples of cities and themes.

Advanced Introduction to U.S. Federal Securities Law

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Publisher : Edward Elgar Publishing
ISBN 13 : 1802206256
Total Pages : 192 pages
Book Rating : 4.8/5 (22 download)

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Book Synopsis Advanced Introduction to U.S. Federal Securities Law by : Hazen, Thomas L.

Download or read book Advanced Introduction to U.S. Federal Securities Law written by Hazen, Thomas L. and published by Edward Elgar Publishing. This book was released on 2022-05-13 with total page 192 pages. Available in PDF, EPUB and Kindle. Book excerpt: Answering the key question of whether there is an obligation for States to define and enact sound climate policies in order to avoid the impacts of global warming, this timely book provides expert analysis on recent global climate cases, assessing not only the plaintiffs’ claims but also the legal reasoning put forward by the courts.

Advanced Introduction to Public Choice

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Publisher : Edward Elgar Publishing
ISBN 13 : 1785362054
Total Pages : 167 pages
Book Rating : 4.7/5 (536 download)

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Book Synopsis Advanced Introduction to Public Choice by : Randall G. Holcombe

Download or read book Advanced Introduction to Public Choice written by Randall G. Holcombe and published by Edward Elgar Publishing. This book was released on 2016-10-27 with total page 167 pages. Available in PDF, EPUB and Kindle. Book excerpt: Using public choice economic methods, this Advanced Introduction presents a focused narrative about political decision-making based on the work that has defined the discipline. Each chapter ends with a Notes section to discuss the research on which the chapter is based, with an emphasis on the pioneering work that has shaped the development of public choice. Randall G. Holcombe emphasizes the theoretical foundations of public choice, with the idea that it offers a context within which empirical research can be understood. This book successfully explores the political decision-making process for readers and ensures that they understand how preferences of citizens are aggregated to produce public policies.